Privacy Policy

Last updated: November 29, 2024

Introduction and scope

Welcome to the Wetterbaby app (the "App"). The App helps parents get clothing recommendations for their babies based on local weather data, so the little ones are always dressed appropriately.

This Privacy Policy describes how Asemgo UG (haftungsbeschränkt) ("we", "us", "our") collects, uses, stores, and protects information — including personal data — when you use the App.

By using our App, you agree to this Privacy Policy.

Data controller

The controller responsible for processing your personal data is:

Asemgo UG (haftungsbeschränkt)
Pestalozzistraße 25
22305 Hamburg
Germany

Email: mail@asemgo.co

Purposes of data processing

We process data for the following purposes:

  1. Providing app services
    • Collecting and processing anonymized location data to analyze and provide local weather information.
    • Using your location data to give you personalized clothing recommendations for your baby based on current weather conditions.
  2. Ensuring operations and technical optimization
    • Tracking technical data to keep the App stable and secure. This includes error diagnosis, device compatibility, and analysis of app crashes.
  3. Customer support
    • Processing information you provide so we can answer support requests and resolve issues.
  4. Improving the user experience and services
    • Analyzing anonymized usage data to improve the App's functionality and develop new features that meet our users' needs.
  5. Legal and regulatory requirements
    • Compliance with applicable laws and regulations, in particular regarding data security and protecting your rights.

Which data we process

We collect and process the following categories of data:

  1. Location data
    • Type of data: location data from your device (GPS data, network signals, or IP address).
    • Use: analyzing local weather conditions and providing recommendations based on it.
    • Protection: location data is anonymized immediately upon collection and is not stored permanently.
  2. Technical and usage data
    • Type of data: device information (e.g. model, operating system, app version), app usage data (e.g. session duration, used features, error reports).
    • Use: improving app performance, fixing bugs, and adapting the App to user preferences.
  3. Contact and support data
    • Type of data: information you voluntarily provide, e.g. your email address, inquiries, and support content.
    • Use: handling your inquiries and providing technical support.

Anonymization and data security

Anonymization of location data

All location data is anonymized immediately upon collection. Thanks to these measures, neither we nor any third party can draw conclusions about your identity.

Protective measures

Your data is protected through the following measures:

  • Encryption: all data transmissions are encrypted (e.g. via TLS/SSL) to prevent interception by unauthorized third parties.
  • Access control: access to personal data is strictly limited to authorized employees and service providers.
  • Storage security: we store data only on servers that meet high security standards.

Legal bases for data processing

Your data is processed on the basis of the following legal grounds:

  1. Consent (Art. 6 (1) (a) GDPR): we ask for your explicit consent before collecting location data.
  2. Contract performance (Art. 6 (1) (b) GDPR): providing the App services requires processing certain data, such as anonymized location data.
  3. Legitimate interests (Art. 6 (1) (f) GDPR): to improve our services and keep the App stable and secure, we process technical and anonymous usage data.

Sharing data with third parties

Third-party services

We work with selected third-party providers to offer certain App features:

  1. Weather services: anonymized location data is sent to trusted weather data providers so we can supply local weather information.
  2. Technical partners: anonymous usage and error data is forwarded to technical service providers to keep the App stable and performant.

No sharing with advertisers or unauthorized third parties

We do not share any personal data with advertisers or other unauthorized parties.

Data retention and deletion

  • Location data: anonymized location data is processed only temporarily and not stored.
  • Support data: data provided through support requests is retained for at most 12 months, unless a longer retention period is required by law.
  • Usage data: anonymous usage data may be stored longer to improve the App, with no link to any individual.

Your rights as a user

You have the right to:

  1. Access: receive information about which data we process.
  2. Rectification: have incomplete or incorrect data corrected.
  3. Erasure: request deletion of your data when it is no longer needed or there is no legal obligation to retain it.
  4. Restriction of processing: limit how your data is processed under certain conditions.
  5. Data portability: receive your data in a structured, machine-readable format.
  6. Withdrawal of consent: withdraw your consent to data processing at any time, without affecting the lawfulness of prior processing.

Contact: for any request, please reach out to: mail@asemgo.co

Required permissions

To function, the App needs access to certain device settings:

  1. Location access: to analyze local weather conditions.
  2. Storage access: temporary storage of app data on your device to optimize the experience.

These permissions can be revoked at any time in your device settings.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy to reflect changes to our services or legal requirements. Any changes will be published in the App or on our website.